If you are serious about increasing income or sales "You Must Study Your Competitors". If some one has already figured out how to sell your products or services, all you need to do is study what they are doing, where they are advertising, what is their line up of products etc. This is the fastest way to increase sales, just copy someone else that is successful in your market.
People that are already shopping with you or have shopped with you in the past are the easiest customers to resell. Do everything in your power to find out "What They Like" and why they have picked you over other places. Find out what brings them to you and why, is it location, a certain employee, coupons, etc. You must also find out "What They Do Not Like" about your store and be willing to adjust to their needs and wants.
Employees can be a wealth of information about "What Is Really Happening" at your store. If you are not listening, or taking all their ideas and putting them right in the shredder or arguing with them when they try to tell you what is happening, you are in trouble. Employees will stop sharing vital information if every time they comment they are squashed by those above them.
"Vendors Have Inside Information" you can learn so much from your vendors. take the time to hear their sales pitch and ask lots of questions about what is working and what is not. They see your competitors from the inside and can really help tip you off to what is happening, who is looking for a job, what new products have come out and how those products are working at other stores.
"There Are Only Two Ways To Increase Sales" When all is said and done there are really only two ways to increase auto sales. Either you increase "Ups" people coming into the store OR You increase the "Close Ratio" the number of people who bought vs the number that came in. 1. Find the best SEO Lead Generation person you can find, one that will only work for you and not every other competitor you have in your market. 2. You need some one that really understands the Internet, Social Media, Landing Pages, Collecting Reviews, AdWords and Lead Providers. 3. You will want someone who will track every text, chat, email, phone call and Up "Until They Buy Or Die.
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The Mother Ship: Your website is the Mother Ship of all Internet activity, all aspects of your company flow in, around and out of the main website. The new responsive websites allow a customer or client to easily move around within your site from any size phone, tablet, laptop or desktop computer. Make sure your website is up to date, looks good and has clear call to actions.
Cities You Serve
The "Service Area" is where you show the search engines the areas and cities where you service customers. You may have an office in one or more cities, but usually most offices serve a radius around that office that they serve. You want to show the search engines all the cities you service with a separate GEO targeted web page.
Social Media
Customers, Clients and Search Engines look at your social media sites to make a decision about your company. If you do not water, fertilize and take care of your social sites they will die over time and every one who lands on them will know.
Reviews
Amazon has taught us not to buy a toy without looking at the reviews, TripAdvisor has taught us not to go to a restaurant or stay at a hotel without looking at the reviews. We usually have no problem collecting bad reviews, we must work to get happy customers to leave a review.
Video Marketing
Besides the map, the only picture in the search results is the thumb nail image of a video. Make sure you have videos!
e-Mail Marketing
Do not let a customer or client go without getting there email and cell phone number to call, email and text them about what your company is doing. Use software that will allow you to keep track of them overtime who opt-in, while allowing them to opt-out from every email or text.
AdWords
Need Customers Now? Make sure your online image looks good and start a campaign with Google, Yahoo, MSN, YouTube & Facebook.
How To Turn Around An Internet Department Recently I took over an Internet sales department. My first day I realized this department was in big trouble and the store had its worst month in recent history. This Internet sales group had had multiple Internet Managers that did not understand the job and they were extremly frustrated. With 31 days in January the 12 Internet sales people sold only 49 cars combined. This is only 4 cars per month on average.
I Battened Down The Hatches, Pulled The Sails In Tight & Then Sailed As Close To The Wind As Possible.
I started calling, texting and emailing our existing Internet leads until I got a hot prospect. I immediately turned it to one of the sales staff. Soon the other sales staff stopped chit chatting and started calling, texting, emailing and using sites like Facebook, Let Go, Craigslistto generate their own traffic.
January: No one wanted to work in the Internet department
February: The Internet Team of 10 sold 90 cars in February with only 28 days! This is 9 cars per month on average.
March: The Internet Team of 10 sold 130 in March. This is 13 cars per month on average.
April: Suddenly a lot of the other sales staff now wanted to work in the Internet department.
What was amazing about this group was the assets they had that they were not using.
There are a lot of ways to turn around sales teams, we will be happy to answer any questions you may have - Vincent Hoss
Vincent's expertise in Search Engine Optimization & Marketing has helped mutual clients increase their Internet visibility.
Vincent provides an excellent service for those companies looking to increase there profitability through their website. I would highly recommend his service.
Wow! The way Vincent massages search engines is like magic. He has a special touch. Highly recommended.
Vincent knows the Internet marketing like no one else with worked with. He can audit what you have been doing and help tailor your future internet marketing to get better results.
